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CASE STUDY #2

4Zero Logo

4ZERO is a run club that is built on the pursuit of personal growth. The 40% rule requires the skill to tap in to the unknown. It is the concept that when your mind is telling you to quit, to slow down, to stop.. you are only actually 40% done.

We are the untapped energy crew

Vision

Douglas were asked to create a brand that echoed the founder's military background and the commando spirit; courage, determination, unselfishness and cheerfulness. We have brought this to life with the bold confident typography and the dash of colour.

 

The figure 40% is key to the vision and this is subtly shown through the colour of the progress bar in the logo, and the ring of the social media logo. The ± symbol plays on the idea of the choice of two values, achieving and unlocking that extra %.

4ZERO_Hoody.jpg
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"Working with Douglas has been effortless. From the initial phone call to the last email, they have made sure that everything ran smoothly. They have been very clear, detailed and specific with delivery and ensured any corrections or adjustments with my branding were made.

​

I could rely on constant communications and feedback, and the final product is exactly what I was after.

 

I can't recommend Douglas enough."

Rudi Colman, Founder

4ZERO

Pink

4ZERO

Grey

4ZERO
White

4ZERO
Black

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4ZERO Brand Book4.jpg
4ZERO Brand Book9.jpg

Curious to learn more?

 

Let’s start a conversation. Conference room, video call or on the trail.
Whatever your style, we’re there.

 

hello@douglas-design.co.uk



 

 07380 663956

© 2024 EN-TE Ltd trading as Douglas  |  Registered Company No. 12509626

PART OF EN-TE DESIGN COLLECTIVE

Rider Resilience Logo

PROUD SUPPORTER OF:

© 2024 EN-TE Ltd trading as Douglas  |  Registered Company No. 12509626

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